Schubert

The Schubert Piano Company was established in New York City in 1880 by Mr. Peter Duffy, and then incorporated in 1885 with Mr. Duffy as president. The firm built very well made pianos, with several rather extravagant models were available. Perhaps they were best known for their 'Mandolin Piano' which was basically an upright piano equipped with a mechanism that dropped metal tabs between the piano hammers and strings via pressing the middle pedal. The Schubert Piano Company even composed and published special sheet music for the Mandolin Piano, and it was marketed very aggressively. This unique sound quickly caught on and became widely known as the 'rinky tink' or 'honky tonk' piano sound used in saloons and bars across the land for decades. Schubert was sold to the Lester Piano Company in 1932, and the Schubert brand was discontinued in about 1937.

INSTRUMENT CATALOGS & EPHEMERA

Schubert Sales Flyer 1890 Late 19th Century color sales flyer from the Schubert Piano Company, circa 1890
Automatic Player Piano Company (Schubert) Catalog 1910 Circa 1910 Schubert piano catalog featuring their line of Schubert and "Automatic Player Piano Company" brand pianos and player piano
Schubert Advertisement Early 20th Century Advertisements For The Schubert Piano Company, New York
Schubert Illustrated Sales Catalog Early 20th Century Illustrated Sales Catalog For The Schubert Piano Company, Circa 1909

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