For decades, Sears Roebuck & Company built and sold pianos & organs under the names of American Home, Sears Roebuck & Co., Beckwith, and Caldwell. These pianos were of very good quality, yet they were made affordable by payment plans, financing, etc. Because of high quality, brilliant marketing and widespread distribution of their sales catalogs, Sears Roebuck products became a household name then as they are today.
INSTRUMENT CATALOGS & EPHEMERA
Can you find your instrument listed in these antique catalogs?
A page from a Sears, Roebuck & Co. Catalog circa 1900 showing the “American Home” brand of upright piano they produced.