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Universal
The Universal Piano Company of New York (not to be confused with the Universal Player Piano Company of California from the 1980’s) was established in 1908.  The firm was organized by Isadore Goldman, President, A. B. Furlong, Jr., Vice President, Louis Goldman, Treasurer and Manager, and Samuel Goldman, Secretary.  The Universal Piano Company produced player pianos exclusively under the “Universal” brand name.  The Universal Player Piano Company began having financial difficulties during World War I and was closed in 1914.
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Early 20th Century Player Piano Brochure For The Universal Player Piano Company, circa 1916