In 1866 D. H. Baldwin’s firm occupied the second floor of Pike’s Opera House, but lost all but one of the instruments he had in stock when the building burned in March of that year. By 1871, D. H. Baldwin is listed in his own building at 142 W 4th Street, Cincinnati. (Note The Baldwin Piano Company conducted business at this location until 1955).
In 1873 Lucien Wulsin, Baldwin’s bookkeeper of several years, became a minority partner in the firm of “D. H. Baldwin & Company”. The firm was listed at having $50,000 in capital at that time. Lucien Wulsin’s business savvy helped Baldwin become the largest piano and organ dealer in the western states. Baldwin opened additional stores in Louisville in 1877 and Indianapolis in 1879.
During the early and middle 20th Century, Baldwin enjoyed many celebrity endorsements because of their superior quality. Many famous artists including Liberace and The Lawrence Welk Show used Baldwin pianos exclusively. Baldwin enjoyed great success during the 20h Century, but later declined until being sold in the 1990’s and relocated to Arkansas and Missouri. Today, Baldwin is owned by the famous Gibson Guitar Company, with production once again resuming in the South.