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Wing & Son
Established in 1868, The Wing & Son Piano Company was nothing short of marketing genius! Originally founded as Doan, Wing & Cushing, the company started out manufacturing typical square grand and upright pianos like most of their contemporaries. In 1873, Frank L. Wing incorporated the firm as Wing & Son Piano Company, New York. Wing’s vision was that the piano should be a complete instrument, all in itself, and should be able to give one the sense of a complete orchestra within. Wing & Son pianos were generally equipped with an optional 5 pedal mechanism that mimicked the tones of various string instruments like the mandolin, guitar, zither, harp, and banjo. The 5 pedals were labeled from left to right: Mandolin, Orchestra, Expression, Soft, and Forte. (The Forte pedal was the standard sustain or ‘damper’ pedal) In order to market his instruments, Frank L. Wing decided that he needed to position his firm as an authority on piano manufacturing. Wing began printing large illustrated catalogs that were entitled ‘The Book of Complete Information About Pianos’ which were used to educate the public about piano manufacturing and sales. These books were immaculately illustrated, and even the most ignorant reader would come away with a basic knowledge of the piano manufacturing process. Once a reader understood how a piano was built, the reader was then informed about why the Wing & Son pianos were superior to most other makes. This ‘soft sell’ marketing usually generated in a sale. Wing & Son sold their pianos exclusively from these catalogs, eliminating the need for costly showrooms which would increase their prices across the board. Wing & Son also offered free trials and aggressive financing, which was another reason they were so very successful. Wing & Son pianos were especially popular in rural parts of the United States where the closest competitor’s sales room was a great distance away. Wing & Son seems to have gone out of business with the Great Depression, as there seems to be no mention of the firm after about 1931. Note: We have restored a handful of these 5-pedal Wing & Son upright pianos over the years. They are truly amazing to listen to!
INSTRUMENT CATALOGS & EPHEMERA

Can you find your instrument listed in these antique catalogs?

Wind & Son Catalog, 1911
Book of Complete Information About Pianos by Wing & Sons Piano Company, circa 1911
Wing & Son Catalog 1926
Book of Complete Information About Pianos by Wing & Sons Piano Company, circa 1926
Wing & Son Flyer 1915
Wing & Son Flyer supplemental flyer featuring their “Special Designs & Art Styles”,circa 1915
Wing & Son Advertisements
Turn-Of-The-Century Advertisement for the Wing & Son Piano Company
Doane, Wing & Cushing Advertisement
Period Advertisement for Doane, Wing & Cushing Featuring The Square Grand Pianos( Predecessor to the Wing & Son Piano Company)
Wing & Son Family History
Composed and submitted by Allison Scott, grand daughter Richard Delang Wing, the last president of Wing & Sons Piano Company
Wing & Son Catalog 1897
“Book of Complete Information About Pianos” by Wing & Son Piano Company,circa 1897
RELATED INSTRUMENTS

Browse the Antique Piano instruments we have for sale!

Wing & Son Style 29 Mahogany Upright Piano

$17,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin

Wing & Son Style 29 Upright Piano

$25,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin

Wing & Son Style 29 Quarter Sawn Oak Upright Piano

$20,000.00

The Wing & Son Piano Company had a reputation for building high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin.

Wing & Son Style 29 Mahogany Upright Piano

$30,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin

Out Of Stock

Wing & Son Mahogany Doric Model Upright Piano

$12,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin.

Out Of Stock

Wing & Son Mahogany Majestic Model Upright Piano

$13,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin.

Out Of Stock

Wing & Son Mahogany Style 29 Upright Piano

$18,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandoli

Out Of Stock

Wing & Son Walnut Style 23 Upright Piano

$13,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandolin.

Out Of Stock

Wing & Son Walnut Style 29 Upright Piano

$23,000.00

The Wing & Son Piano Company had a reputation for building only high quality pianos and sold them exclusively from their lavish mail order catalogs. They were most popular for their 5-pedal “Orchestral Attachments” which mimicked harp, zither & mandoli