Waterloo

The Waterloo Organ & Piano Company was manufactured by the Malcolm Love Piano Company of Waterloo, New York. Established in the 1870's, Malcolm Love built a line of high quality pianos and organs until the World War 2 era. Their organs were all but discontinued by the turn-of-the-century due to the favorable popularity of the piano. In the early 20th Century the Waterloo brand was dropped, and instruments were manufactured under the Malcolm Love name. After the Great Depression, Malcolm Love pianos were built by Settergren and Wegman Piano Companies. (Interesting note: some flyers and trade cards in our ephemera collection state that Malcolm Love was built by Waterloo, while other flyers and cards state the Waterloo was built by Malcolm Love!)

INSTRUMENT CATALOGS & EPHEMERA

Waterloo Organ Trade Cards Late 19th Century trade cards for the Waterloo Organ & Piano Company
Malcolm Love Advertisements Turn-Of-The-Century Advertisements For Malcolm Love Pianos Built By Waterloo Organ Company