Sears, Roebuck & Company
For decades, Sears Roebuck & Company built and sold pianos & organs under the names of American Home, Sears Roebuck & Co., Beckwith Piano Company, Maywood Piano Company, Beverley Piano Company, and Caldwell Piano Company. These pianos were of very good quality, yet they were made affordable by payment plans, financing, etc.
Since Sears sold their pianos from mail order catalogs, they sent their pianos to the most rural parts of the country, usually by wagon and train. They would go to both extreme hot and cold climates, dry and moist climates, and the manufacturer had to guarantee them to hold up. Sears, Roebuck & Company guaranteed their pianos for 25 years (see the last page of the Beckwith catalog on our online museum) so they had to be extremely well made and durable! Many people think since a piano was made and sold by Sears that it must be an average quality piano â€“ these pianos were, in fact, exceedingly well made with substantial tone quality and excellent workmanship. Because of high quality, brilliant marketing and widespread distribution of their sales catalogs, Sears Roebuck products became a household name then as they are today.
Beckwith (Sears, Roebuck & Company) Illustrated Catalog 1
illustrated Beckwith Piano Catalog by Sears, Roebuck & Company, circa 1912
Beckwith (Sears, Roebuck & Company) Illustrated Catalog 2
Illustrated Beckwith Piano Catalog by Sears, Roebuck & Company, circa 1925
Sears Roebuck Advertisements
Period Advertisements From Sears, Roebuck & Company Featuring Their Sears Brand, American Home Brand, And Beckwith Brand Pianos