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Playwell Piano Company
The “Playwell” brand name was sold by the Belknap Hardware & Manufacturing Company of Louisville, KY. Playwell pianos were actually manufactured by The Starr Piano Company of Richmond, Indiana and sold under the “Playwell” name under special contract with Belknap Hardware.  Playwell pianos were widely sold in Belknap Hardware stores and in their extensive mail-order catalogs. “Playwell” pianos are essentially Starr brand pianos, and these instruments are generally of very good quality.
INSTRUMENT CATALOGS & EPHEMERA

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Playwell Piano Pamphlet, Circa 1920