The Caldwell name was one of the lesser-known brand names produced by Sears Roebuck & Company. For decades, Sears Roebuck & Company built and sold pianos & organs under the names of American Home, Sears Roebuck & Co., Beckwith, and Caldwell. These pianos were of very good quality, yet they were made affordable by payment plans, financing, etc. Because of high quality, brilliant marketing and widespread distribution of their sales catalogs, Sears Roebuck products became a household name then as they are today.
INSTRUMENT CATALOGS & EPHEMERA
Can you find your instrument listed in these antique catalogs?
Turn-of-the-century advertisement featuring both the Caldwell Piano Company and the Boardman & Gray Piano Company.