"Beethoven" was a brand name of Victorian-era pianos and organs built by the Daniel F. Beatty Piano & Organ Company of Washington, New Jersey. Established about 1869, Beatty was one of the first piano and organ manufacturers to utilize the mail order system to sell his instruments. Beatty sold instruments to farms and rural areas via mass mailings and aggressive advertising campaigns which were far ahead of their time. The Needham Piano Company took over control of Beatty's business in about 1892.
INSTRUMENT CATALOGS & EPHERMERA
Late Victorian advertisements for the Daniel F. Beatty Company, makers of the "Beethoven" line of pianos and organs.